Social media marketing or SMM is the method of promoting and marketing products and services with the help of social media sites like Facebook, Twitter, Pinterest, etc. With the help of this process of marketing, a company can converse with various stakeholders including potential customers, potential employees, bloggers, journalists and the general public. Most companies aim to create a strategic social media culture by implementing, managing, governing and establishing it. Let us take an in depth look into what social media marketing is all about.
What are social media sites?
As mentioned above the social media sites are like Facebook, Twitter, Instagram, etc. People from across the globe can interact with each other with the help of these sites. These sites are different in the kind of activities that they allow you. For instance, on Facebook, you can add unlimited characters and the chance to add as many pictures as you want, while Twitter allows only 140 characters for text or video messages.
Why is social media important?
Although the pioneers of social media may have thought it to be just a method for people to make friends and remain in contact with their family and friends, today there is a burgeoning number of companies who are using the social media as a marketing tool. The best part is that with the help of social media, you can also enhance the Search engine Page Ranking of your website and this is the reason that SMM is also used as a supportive activity for search engine optimization. This is because once someone finds a link or site and they like it, there are all chances that it will go viral. This will cause many links to point back to the website, and the search engines consider such sites to be useful and popular, and hence they improve the ranking of the websites.